Personalised packaging

More brands seek to involve their consumers with personalised packaging for viral marketing in Asia. For Vietnamese Woman’s Day on 8th March, Vaseline launched a campaign Only You, where consumers could add their photo to the Vaseline Healthy White Instant Fair variant.  Photos could be submitted online or taken at a Vaseline booth in shopping malls.

Personalised packaging for viral marketing

Personalised packaging plays to Asian consumers’ desire to share photos and new experiences on social media. Involving consumers in such a personal way is key to the success of many viral campaigns.

Coca-Cola Vietnam first personalised packaging on their Coke cans in mid 2014 with Vietnamese names to popular success and a strong viral marketing impact. The campaign evolved to adding emoticons in 2015. In Coke’s own words; leveraging  emoticons which are integral to youth’s social currency is a way to boost the brand’s relevance in this mobile and digital era, giving us a much richer ground to engage with our consumers.

More hot consumer market research trends Vietnam Asia

Cimigo, a market research agency Vietnam, Asia presents the latest consumer trends

Richard Burrage
Richard Burrage twenty five years of experience in market research and strategic consulting. Richard has worked across Asia Pacific consulting across a range of industries and business issues. Richard has spent the last twenty years in Asia assisting in the development and building of numerous brands to achieve leadership positions. Richard is a UK national and resides in HCMC with his Vietnamese wife and their three children. Richard is the Managing Partner of Cimigo:
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