Insights into Brand Communications around FIFA WORLD CUP 2014

Cimigo surveyed 600 consumers of the age from 18 to 35 in urban area of Vietnam to understand what made them tick and which brand activities resonated during the FIFA World Cup 2014.

Read on to see which brands won, officials sponsors versus opportunists, which communications cut through and which promotions motivated sales.

Insights into Brand Communications around FIFA WORLD CUP 2014
Insights into Brand Communications around FIFA WORLD CUP 2014
Richard Burrage
Richard Burrage twenty five years of experience in market research and strategic consulting. Richard has worked across Asia Pacific consulting across a range of industries and business issues. Richard has spent the last twenty years in Asia assisting in the development and building of numerous brands to achieve leadership positions. Richard is a UK national and resides in HCMC with his Vietnamese wife and their three children. Richard is the Managing Partner of Cimigo: www.cimigo.com
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