How connected are Vietnamese consumers really?

Richard Burrage presented a snapshot of the digital landscape in Vietnam to members of the American Chamber of Commerce’s ICT committee. Speaking alongside representatives of the tech industry under the banner title of “Where Tech Meets Marketing”, Richard spoke about the explosive growth of online engagement in Vietnam and cited some examples of local success stories alongside the global behemoths like Facebook and Twitter.

Richard noted the extraordinary levels of mobile engagement and pointed out the prevalence of native apps in Vietnam with case studies of Zalo and other homegrown players. Looking ahead, Richard posed questions for the group as to their readiness for the next wave of development and offered some thoughts as to how to prepare.

The full presentation can be viewed and downloaded here


Richard Burrage
Richard Burrage twenty five years of experience in market research and strategic consulting. Richard has worked across Asia Pacific consulting across a range of industries and business issues. Richard has spent the last twenty years in Asia assisting in the development and building of numerous brands to achieve leadership positions. Richard is a UK national and resides in HCMC with his Vietnamese wife and their three children. Richard is the Managing Partner of Cimigo:
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