Happy Fresh – online shopping Indonesia Asia

Navigating the traffic jams for grocery shopping can be a big deterrent for us all, but especially in Jakarta. Happy Fresh – online shopping Indonesia Asia – commits to delivering groceries at least one hour after the order and the payment can be done either by credit card or using Cash on Delivery (COD).

Consumers enter their location, choose a nearby supermarket (the available options are currently premium supermarkets and not mass market) and a personal shopper will collate their groceries.  Consumers can double check on the price tag and freshness before confirming their delivery.

Whilst Cimigo expects the customer base is currently limited to the upper economic classes, Happy Fresh presents us with a view of the future consumer trends in Indonesia, Asia.  We can expect over time that grocery shopping habits will infiltrate the middle class and have a significant impact on consumer shopper behaviour in Indonesia and how we at Cimigo conduct market research in Indonesia, Asia.

More hot consumer market research trends Indonesia Asia

Cimigo, a market research agency Indonesia, Asia presents the latest consumer trends in Indonesia Asia.

Richard Burrage
Richard Burrage twenty five years of experience in market research and strategic consulting. Richard has worked across Asia Pacific consulting across a range of industries and business issues. Richard has spent the last twenty years in Asia assisting in the development and building of numerous brands to achieve leadership positions. Richard is a UK national and resides in HCMC with his Vietnamese wife and their three children. Richard is the Managing Partner of Cimigo: www.cimigo.com
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