Emotional Response to a Crisis a Blog entry from Asia Emotion

Our friend and colleague at Asia Emotion, Alastair Gordon, shares his thoughts on consumer’s emotional response in light of the ongoing powdered milk contamination debacle.

Read the story here – http://wp.me/p2HbFd-iC

For more on emotional response to advertising, check out www.asiaemotion.com

Richard Burrage
Richard Burrage twenty five years of experience in market research and strategic consulting. Richard has worked across Asia Pacific consulting across a range of industries and business issues. Richard has spent the last twenty years in Asia assisting in the development and building of numerous brands to achieve leadership positions. Richard is a UK national and resides in HCMC with his Vietnamese wife and their three children. Richard is the Managing Partner of Cimigo: www.cimigo.com
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