Break through advertising Aqua

AQUA latest consumer marketing delivers break through advertising with interaction to deliver the benefit of drinking AQUA to maintain concentration and focus.  In contrast most category advertising for mineral water focuses on the water’s source and purity.

“Saya ingin membeli AQUA” is synonymous with bottled water “I want to buy a bottle of mineral water” in Indonesia. Holding the largest market share doesn’t stop AQUA from innovating. Recently, AQUA provides several unique designs for the bottle that promote Indonesia’s culture and values.  Recent TV commercials #AdaAQUA (there is AQUA) enable consumer interaction to test concentration and focus.


AQUA breaks advertising expectations for mineral water

AQUA smoothly makes consumers aware of the importance of consuming AQUA.  The TV advertisement breaks expectations of advertising in the water category and has the power to gain traction – that is, stick in consumers’ minds. It is a clear adaptation of the work first seen in Test Your Awareness: Do The Test (with the moon walking bear) for Transport of London raising driver awareness of cyclists released in 2008, as shown below.

More hot consumer market research trends Indonesia Asia

Cimigo, a market research agency Indonesia, Asia presents the latest consumer trends in Indonesia Asia.

Richard Burrage
Richard Burrage twenty five years of experience in market research and strategic consulting. Richard has worked across Asia Pacific consulting across a range of industries and business issues. Richard has spent the last twenty years in Asia assisting in the development and building of numerous brands to achieve leadership positions. Richard is a UK national and resides in HCMC with his Vietnamese wife and their three children. Richard is the Managing Partner of Cimigo:
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