Cimigo chooses judges for prestigious HK awards

Cimigo chooses judges for prestigious HK awards
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Longstanding free-to-air Hong Kong TV station, TVB runs an annual awards ceremony celebrating the best in TVB programming. The TVB Anniversary awards are prestigious and eagerly awaited each year.

This year Cimigo, Asia’s leading independent market research company, was tasked with the recruitment of the primary judging panel.

The panel comprises creative practitioners, TV advertisement directors, advertiser representatives (Professional Panel) as well as general public (General Public Panel).  These panels will provide scores for each entry, the top 5 highest score entries for each category are then selected and become the finalists who are put to the public vote.

For those who are interested, the winners were:

Most Popular Male Talent in a TV Commercial

Mannings – Mannings Beauty (Sean Lau Ching Wan)

– Advertising agency: Metta Communications Ltd.

– Production: Andrew Lee, Matt Tse, Silent Wong

 

Most Popular Female Talent in a TV Commercial

Hong Kong Ocean Park – Halloween Bash 2012 (Helena Law Lan)

– Advertising agency: Metta Communications Ltd.

– Production: Simon Fung

 

Most Popular Jingle in a TV Commercial

PCCW-HKT Ultimate Service

– Advertising agency: Uth Creative Group Limited

– Production: Charles Wong

 

Audience’s Choice Award

Manning – The Pink Smile Cat

– Advertising agency: Metta Communications Ltd.

– Production: Andrew Lee, Hardy Lam, Teddy Leung

 

Most Creative Award

City Chain Co, Ltd – 100 years

– Advertising agency: McCann Worldgroup Hong Kong

– Production: Spencer Wong, Irene Chan, Curtis Wong

 

Best Visual Effects Award

City Chain Co, Ltd – 100 years

– Advertising agency: McCann Worldgroup Hong Kong

– Production: Spencer Wong, Irene Chan, Curtis Wong

 

Most Creative Advertising Agency Award

Metta Communications Ltd.

 

Best of the Best Award

City Chain Co, Ltd – 100 years

– Advertising agency: McCann Worldgroup Hong Kong

– Production: Spencer Wong, Irene Chan, Curtis Wong

 

Dining, Food & Beverages

McDonald’s Restaurants (Hong Kong) Limited – Happy

– Advertising agency: DDB Group Hong Kong

– Production: Frankie Fung

 

Fashion & Beauty

dermes – Show The Beauty of Female

– Advertising agency: Metta Communications Ltd

– Production: Simon Fung

 

Finance & Real Estate

EPS EasyCash – How Many Points

– Advertising agency: Lowe Hong Kong

– Production: Emma Chan

 

Household

Tempo Toilet Paper – Perfect Man

– Advertising agency: Publicis Hong Kong

– Production: Terry Cheng, Kwong Chi Kit

 

Leisure, Entertainment & Hobbies

City Chain Co, Ltd – 100 years

– Advertising agency: McCann Worldgroup Hong Kong

– Production: Spencer Wong, Irene Chan, Curtis Wong

 

Telecommunication, Transport & Public Utilities

MTR Corporation – Maintenance Team

– Advertising agency: Abracadabra Communications Limited

– Production: David Kan, Margaret Kennedy

 

General

Manning – The Pink Smile Cat

– Advertising agency: Metta Communications Ltd.

– Production: Andrew Lee, Hardy Lam, Teddy Leung

 

Special Category (campaign)

Vitasoy International Holdings Limited – 7 Million People Story 2012

– Advertising agency: DDB Group Hong Kong

– Production: May Wong

 

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